The Fort Worth Tourism PID (FWTPID) Cultural Initiative Grant provides marketing and promotional funding to arts and cultural organizations which promote and enhance the visibility of Fort Worth as an overnight destination to their patrons. An initiative can be a single event, season, or annual calendar of events.

This program is administered by Arts Fort Worth on behalf of and in collaboration with Visit Fort Worth.

FWTPID Grant funds can be used to support marketing efforts for initiatives, so long as: all verified hotel room nights are booked within the Fort Worth city limits; the initiative is culturally based and attracts patrons from outside of a 50-mile radius of Fort Worth; applicant must demonstrate an intent to retain and grow the number of overnight visitors to Fort Worth through their initiative; applicant must demonstrate marketing and promotions to communities outside of the 50-mile radius of Fort Worth with the intent to increase the visibility of Fort Worth as an overnight destination; Awards may only be utilized for marketing and promotions of the proposed initiative. At minimum, 30% of awarded funds must be used specifically to target the market 50+ miles outside of Fort Worth. In addition, up to 25% may be utilized for marketing and promotions staff and/or contractors.

To be eligible to receive funding from the Fort Worth Tourism PID Grant, an applicant must: be a 501(c)(3) tax-exempt nonprofit in good standing with IRS and up to date with Form 990 filings; have a primary mission to present or produce arts or cultural programming; For-profit organizations are not eligible to apply.